Cute Little Store
Adeena Mignogna
Reviewed by Tom Beauchamp
Walk into any book store and you will see a thousand books
on starting a new business. You will see books on how to write a
business plan,
or how to get a loan. You will also find books that stress the
importance of
marketing, or of good legal documents. However, few and far between are
books
like “Cute Little Store” that provide a good overview all in one
package.
Mignogna has done an excellent job of bringing together the
true story behind a “Little Cute Store. While you will not find a lot
of
in-depth information on any one topic, you will a wealth of general
information
that truly captures the essence of small retail businesses. Having
owned a
similar business myself, I know how difficult those first few years can
be and
how important it is to learn from the experience of others.
The important topics in the book are highlighted by “Cute
Little Tidbits”. These informational gems pass along many hard learned
lessons
and should not be ignored. The book wraps up with a brilliant
questionnaire
that really should open the reader’s eyes to why they want to their own
business and just how ready they are for their dream to become reality.
This book should be required reading for anyone looking to open
their own retail business. Also, I would recommend it to any business
owner
that wonders if what they are going through is normal. With well laid
out
information, a great list of recommended reading, and true
entrepreneurial
spirit, Adeena Mignogna has captured the experience of the “Cute Little
Store”.