Interview with Eric Knapp, author of Cluck- and he is as  much fun to  inteview as he is to read!  
We had three reviewers so we had lots of questions too!
Amber's questions:
Why Chickens?
The whole thing started with a dream. No, seriously. Some background will help you to understand:  I work in high-tech, and live on a farm.  The "gentleman farmer" lifestyle is a fantastic one, and working in the dirt (those who have read the book will know what 'dirt' is a euphemism for) at the end of a long day at the office is very healing.  However, when office-stress, farms, booze, and horror movies meet ... well, strange things can happen.  In this case, my wife was away and I was doing what any zombie fan with a squeamish wife would do under such circumstance.  A few hours of gut-munching movies later, I went to bed.  Only I'd left the chickens out.  And there was a full moon.  A full moon, to a rooster, is just about the same thing as a sunrise.  So the setting is complete: rooster perched under bedroom window, cock-a-doodle-doodling all night long; I'm a bit edgy from the movies; I'm very tired, and maybe a little drunk (only a little, I promise).  I had a dream where I was being chased around by tiny little inept zombie chickens.  I woke up, ran to the computer, and started writing as much detail as I could remember.

Would I have ever used chickens without the prodding of deep REM sleep?  Maybe.  As an owner of chickens, I get to observe them on a daily basis.  They're fantastic little creatures.  They're determined, yet unfocused.  They're proud, although they are about as far down on the food chain as you can get.  They have definite personalities.  Readers of Cluck often think I hate chickens because I harp on how stupid they are.  But the truth is, I get a kick out of the little guys.  It's not my fault that they're dumber than rocks.

I would also love to know more about the 2nd part...when will it be out? What will it be about? Title? I know it is set in the Black Forest but anything other info you can give away would be nice ;)
The second book, Quack, is in progress, and I'm hoping to have it out next spring.  The sequel brings our favorite characters back - specifically Armand and his car, and his neurotic mentors at the Order.  The story begins when the Order of Chicken Exorcists gets a call from the Brotherhood of Ducks -- their equivalent to Armand disappears, and they want Armand to come to Germany and help solve the case.  I don't want to give too much away, but it involves a genetically altered monster-duck, Nazi's, and of course your requisite supporting cast of things that can talk that shouldn't.  "Cluck" was influenced by some classics (Dracula, in particular ... the original Dracula, by Bram Stoker, which everyone should read), and Quack is no different.  This time around, I'm drawing more from "Frankenstein" and "The Creature from the Black Lagoon" :-)

Oh and I would love to know about your influences. What music, TV, Movies do you watch/listen to? Your writing style was a little like Terry Pratchett mixed with Monty Python!
There was a time in my life when I could recite the entire screenplay of "The Holy Grail" from memory.  Every last word.  Should I be admitting that? ... Later in life I lived in London for a while, and was hooked on "Murder Most Horrid," which is actually where the title came from.  I also grew very fond of the "Creature Comforts" animated commercials, which later led to "Wallace & Grommit", and of course "Chicken Run".  I've seen every episode of MASH at least five times, I have a place in my heart for old-school anime, and am currently watching Bones, Torchwood (a Dr Who spinoff), and Remington Steele (which I found on iTunes).  So basically, I'm just like everyone else.  Right? Hello? ... I suddenly feel very alone.

As far as writing influences, to hear that my writing style is "a little like Terry Pratchett" is extremely heartening.  Pratchett is one of my favorite authors because he's fun.  I read a lot of books that are classified as "literature" and there are some authors who stand out, but when it boils down to it, I want something that's fun to read.  Work is hard.  Life is hard.  Reading, to me, is an escape, and I do not want my escape to be hard, too.  If I don't grin at least once within the first few chapters, I'll put a book down.  That doesn't mean I only read comedies:  Bradbury made me grin when he described the bombs falling in "Fahrenheit 451," because of the elegance of his prose.   Don Quixote, anyone?  If you don't grin while reading that, you need to have someone check your humerus bone for a fracture.

Barb's questions-
When it is a movie can I be the voice of the car? (I am a female but maybe you could tweak the screen play so that the character is in love with Arnold?)
Sure - Women have been playing male voices in animation for years, why stop now?  And (minispoiler) our favorite car does get a love interest in the sequel.  There's also an actual woman in the sequel.

What is your writing background? In additon to UNH and London, how did you learn your craft?
I've been writing since I was very young, and even won two "young author" awards when I was in elementary school.  Not that those are groundbreaking achievements or anything, but it will be valuable data for my eventual psychoanalysis.  You know, when my friends and family finally send me off to the white-coats for choosing a passion that requires lots of work and very little pay ... and for writing about zombie chickens and monster ducks.

The most important moment in my background occurred in High School.  I had the good fortune to have one of those teachers who really cared.  His name is Mr. Richard Tappan, and he taught me many valuable lessons.  One was that having a knack for writing didn't eliminate the need for hard work.  If it weren't for his guidance, I probably wouldn't have tested into the high-level English classes in college, or had the opportunity to study abroad.  However, while my education taught me how to write correctly, there's a lot more to writing fiction than that.  There's a need for basic creativity, for example, and the determination to write even when you don't want to, and the willingness to live like a pauper).  Life experience helps, and I'm lucky enough to exist in a forward-streaming time continuum, so I get more of that every day.

You seem as driven by setting as plot or characters. (Since the house is a character I imagine this does make sense too.) In your previous books was this the same?
Not the same at all.  I have only one previous book: Out of Place, Out of Time.  It's very experimental, and it broke a lot of story-telling mechanics--some for good, some not.  OOPOOT is the transcribed interview of a time traveller, who had disappeared but returns unexpectedly.  The two settings in the story are: a desolate and largely featureless planet, and a sterile observation room.  Using such stark settings, I denied myself the chance to fully explore the environment as a character, which is an idea that I embrace in Cluck.  After all, we're all products of our environment, so why shouldn't that environment get its fair share of page-time?  In Cluck I used the paranormal nature of the story as a mechanism to actually give many pieces of the environment an actual voice.  That worked well, and most readers have commented (positively) about it.  The car, for example, is everyone's favorite character, almost unanimously.

It is a full time job marketing books these days. Do you have a marketing/PR plan?
There are plans, and then there are plans.  The first 'plan' that any writer (especially an independent writer) should have is: keep a stable day-job.  Writing is hard, and getting paid for it is even harder.  If you're an indie, like me, it's even worse: you'll be denied membership to author- and writing- guilds and organization, many of which offer benefits that would help (such as group health care).  That means the day job is a necessity: to feed you, fund the rest of your marketing plan, and provide insurance.  

You do need an actual marketing plan as well, of course.  For me, it's focused on word of mouth: mostly because the first part of my plan (the day job) doesn't provide me with enough disposable income to invest in a lot of advertising or promotion.  Putting book trailers on YouTube is a relatively new trend, and illustrates how being active in the social network spaces of the Internet can help create awareness.  Having a blog is important.  Participating in online forums and commenting in other people's blogs is important.  Reviews are incredibly important, as they not only help to spread the word, but provide an object opinion at the same time.  If the review is good, that opinion translates to a referral, which directly helps to sell books.  Unfortunately for indies, many reviewers won't touch you with a ten foot pole, never mind a six inch pen.  There's a terrible stigma out there about "vanity" publications, which is another discussion for another day, but it means that an independent writer is going to have a more difficult time getting reviews.  I'm lucky, because undead chickens seem to hit a pressure point that stimulates curiosity while at the same time weakening judgment and resolve, and I've gotten a decent share of reviews because of that.

Do you star in your own videos? How did they come about?
Star in them?  Heck: I write, produce, direct, star, operate the camera, and do all of the editing!  Seriously, I have a budget of -$0.17, which means I do everything myself.  The original book trailer was built as a presentation using Apple's Keynote (which for the non-Mac users out there is like Powerpoint) and then exported to video (with a soundtrack that is, ironically, from an old Microsoft game called "Neverhood").  There's only one video that is live action: it's an homage to the chase scene in the Evil Dead II, and though I tried to get someone else to run the camera, schedules kept getting in the way.  I ended up chasing myself around: one arm thrust behind me, holding my dinky little Flip Video camera.  Have you ever tried to chase yourself?  It's not easy, and my shoulders were sore for three days.  I also tripped over a fence and came close to giving myself a barn-board vasectomy ... ah, what we do for our art!

Why did you use Book Surge to publish this?
I published my first book through iUniverse, after extensive research, and was more-or-less happy with them.  Four years later, I started my research from scratch, figuring (correctly) that a lot would have changed in the POD world since 2003.  With Cluck, I wanted total control over every aspect of the book: manuscript, design, book block ... everything.  There's a myth in self-publishing that you get total control: you actually get total control over the manuscript, but it typically ends there.  In Cluck, a lot of thought went into the design, including illustrations, the layout of the book block, the use of italics, etc.    I'm also lucky enough to have a friend who is an amazing graphic designer, who created the cover and the interior art, which meant I had to find a company willing to let me own everything 100%.   However, I am not a rich person.  Of the agencies who provide the above flexibility, many of them charge outrageous amounts of money for that freedom*.  Realistically, you'll only make a few hundred or maybe a few thousand dollars on a self-published book, so high entry costs are out of the question.  That narrowed the selection to one company: BookSurge, and I am very happy with that decision.

I would advise any author to do their own research, however.  Things change, and every author and every manuscript is different, with different requirements.  

(You can not answer this question is you do not want to- no penalty!) With the current controversy over Amazon not allowing non-Booksurge publishers to sell books thru Amazon, would you use Book Surge again in the future?
I could answer this, but it would be a long answer.  I'm not sufficiently informed about the subject, so I'll pass.  I know that I have a non-BookSurge book, and it's still for sale on Amazon ... they're obviously not blocking everything, although I know writers who say they're being blocked.  

Tom's questions:
Oh- that's right. No questions from Tom. He is still busy laughing and coming up with bad chicken puns!
 
Standard Front Street questions:

If you could give your book to only one person, who would it be and why?
That's easy — in fact, I've already mentioned him by name.  However, I've already given him a copy, so let me adjust your question a bit and assume you mean that I can give my book to only one more person.  Well ... that's a lot harder to answer.  I'd say Bruce Campbell, because I really want him to star in the movie, not to mention providing the connections needed to make the movie.  However, I've already gone down that road, and he politely said "no," so I'll have to go with Sam Raimi, who might make the movie and then talk Bruce into staring in it after all.  (For the record, I would like Mr. Campbell to play the roles of both Bobby and Armand, with Barb doing the voice of the car, of course).

 What is your writing process (was I right about the computer and beer?)
Writing is far too sophisticated a craft to support it on computers and beer.  That's why I use a laptop, and drink gin.

My writing process is one of layers.  The first thing I do is outline the basic story, and then expand that, separating the outline into a more formal chapter structure.  Then I start fleshing things out.  Each draft adds onto the previous one, adding depth and detail.  At some point, I have to force myself to stop, and then the focus turns to copy-editing. In Cluck, there were seven "layer" drafts, and then another handful of proof revisions.   Each step requires a lot of ice and limes.

What advice would you give new writers?
Ask yourself why you want to be a writer. 

If the answer involves passion, or the need for a creative outlet, or the compelling desire to contribute something to this miserable world, or an incurable lust for gin ... well, then my advice is as follows:  Work hard.  Be diligent.  Always question what you do and what you write, and never be too proud or stubborn to change direction.  Expect short-term failures, but strive for long-term success.  Do not give up.  When someone insists that there is only one correct way to approach writing or the publication of your writing, ignore them.  Be creative and find what's best for you and your story.

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