Penny Sansevieri of Author Marketing
Experts has written a primer for authors to be able to traverse the new
world of Print on Demand books. It is well organized with an easy
to follow format that lays out the process from beginning to end. She
includes all the information on 10 of the major publishers with
detailed facts on each. Although the financial information is time
sensitive the over all information will stand up to the test of time.
She covers topics from taxes to laws to marketing strategies. Get
Published Today is an invaluable resource to any author who is
considering going this route to publishing a book. Sansevieri is well
versed in the field and is able to share her knowledge in a reader
friendly format. Her liberal use of lists, bulleted and numbered ones
of all types, .It would have been a more uniformed look if one style
was used through out the book but it is a way of carrying the reader
through the maze of information.
The one section that did not ring true was the chapter entitled
"Getting Book Reviews." In it she suggests that authors write 'mock
reviews' to send to reviewers. Supposedly reviewers will use those
instead of reading the book and forming their own opinions. Though she
may be able to quote instances where this worked it should not work for
reputable reviewers and will not result in an honest review. Authors
should welcome constructive critiques of their work, not just canned
praise. She also states most reviewers do not even like the shiny
folders of information that often accompany books for review. That is
ironic since her latest book came unsolicited with a bright red folder
of papers. This time she is right, it is not necessary.
The "POD Success Stories" included often show that POD is a modern
development in the harsh world of publishing that should not be over
looked as a viable option for authors. Ms Sansevieri has provided a
guidebook to make the informed choice and the steps to make it a
successful one.
Author Web Site
